The Female Company Turns Buying Organic Tampons Into A Political Statement In Support Of Women
“The Tampon Book” is a declaration of independence from German tampon-tax tyranny. Produced by The Female Company founders Sinja Stadelmaier and Ann-Sophie Claus, the book and the company behind it is intent on eliminating lingering shame around menstruation while addressing the inequality of value added taxes (VAT) amounting to 19% on tampons. ...
With $35M In Recent Investment To Fuel Growth, Nutrafol Is Carving Out The Hair Wellness Category
Nutrafol co-founder Giorgos Tsetis’ head of golden blond waves is one of the hair supplement brand’s most effective marketing tools, especially when you learn he started experiencing hair loss in his early 20s. The brand, which he began five years ago to fight the myriad causes of hair loss ...
How Social Media-Fueled Brand Makeup Geek Is Setting Itself Up To Succeed In An Era Of Diminished Influencer Marketing ROI
When Makeup Geek founder Marlena Stell started producing makeup tutorials for YouTube more than a decade ago, she had little idea of the impact social media would have on the beauty industry. It catapulted brands like hers, transformed beauty marketing, and provided a mechanism for consumers to communicate directly with companies. Makeup Geek ...
One Year In, New York Detox Destination Clean Market Cooks Up Plans To Add Two Locations
New Yorkers in the know wouldn’t peg Midtown as the nabe to find a healthy living oasis, but, in the year since it’s opened there, Clean Market has been consistently luring the city’s Lululemon-clad wellness warriors above 14th Street. Co-founded by cook, nutritional coach and blogger Lily Kunin with backing from Jack Terzi, a ...
How Mary Ware’s Pursuit Of A Product To Address Post-Partum Hyperpigmentation Turned Into A Bestselling Turmeric Scrub
Motherhood brings many wonderful things, but there are a few on the not-so-wonderful side. Count Mary Ware’s hyperpigmentation as one of the not-so-wonderful things. “After I had my son, my hormones were going crazy,” she remembers. “I was looking for a way to solve my problem naturally, but I didn’t really see anything on ...
“A Great Girlfriend To Give You Guidance”: Why Knockout Beauty Puts Skincare Consultation At The Center Of Its Business
Cayli Cavaco Reck isn’t someone you’d expect to need beauty assistance. As a former magazine editor, brand strategist, and the daughter of Paul Cavaco and Kezia Keeble, two-thirds of the triumvirate that formed fashion public relations powerhouse KCD Worldwide, she’s had access to the best makeup artists, hairstylists, aestheticians and dermatologists on the planet. ...