What’s Next For Private Equity Firm NextWorld Evergreen And Its Retail Wunderkind Credo?
NextWorld Evergreen has quietly become a power player in the better-for-you consumer goods universe. The private equity firm backs clean beauty chain Credo and plant-based color cosmetics brand W3ll People. Like the beauty concepts it’s invested in, NextWorld Evergreen is anything but conventional. Far from the churn-and-burn venture capital model, it operates on ...
The Couple Behind Zenz Organic Products Is On A Mission To Make Salons Safer
Early in her career, Danish hairdresser Anne-Sophie Skjødt Villumsen suffered from allergies—but not run-of-the-mill shellfish or sunflower seed allergies. She was struck by severe reactions to chemically-laden salon products that threatened her chosen profession. Instead of giving up hairdressing, Villumsen decided to rid salon products of the chemicals that afflicted her—and went a step further by ...
Astrologer Rose-Marie Swift Has A 10-Year-Old Cosmetics Brand. Maybe You’ve Heard Of It?
The world might finally be catching up to Rose-Marie Swift. “Did you see the new Pantone color is Living Coral?” she asks. “Excuse me. They got that from me. I’ve always used that word. Nobody in a million years is going to use the word living unless you’re in the raw food industry. You ...
Makeup Brand Elate Cosmetics Has Championed Sustainable Beauty From Day One
A standard red lipstick sparked Melodie Reynolds’ sustainable makeup brand Elate Cosmetics. After purchasing the product from a major beauty company, she unwrapped its tiny tube and generated a pile of garbage that couldn’t be recycled. “It still makes me emotional to think about,” says Reynolds. Later on, she was handling the makeup ...
“I Kept Plucking Away”: Shea Terra Organics Founder Tammie Umbel Persevered To Reach Profitability
For Tammie Umbel, founder of Shea Terra Organics, mother of 14 children and devout Muslim, the road to growth was lined with good intentions—and paved with perseverance. Founded in 2000 under the banner African Shea Butter Company, an overhaul three years later inaugurated the name Shea Terra Organics, and emphasized its embrace of ...
“Part Of A Movement Away From Consumerism”: Daughter Of The Land Is The Beauty Industry’s Conscience
These days, consumers are increasingly demanding companies have qualities they admire in people, and be real, ethical and trustworthy. Ashley Spierer’s Daughter of the Land is meeting the exacting expectations to become a do-no-evil role model for the beauty business. The brand’s skincare is packaged in eco-friendly glass and paper to protect the ...