Founder Story: Veronica Pedersen On Making Timeless Skin Care
How do you build a company that will stand the test of time? At Timeless Skin Care, founder Alex Pedersen believes the secret is to be “big enough to deliver and small enough to care.” He and CEO Veronica Pedersen also maintain that Timeless is dedicated ...
The Next Beauty Industry Unicorn? Thrive Causemetics Is Quietly Building A Major DTC Business
Established a year after Glossier, direct-to-consumer beauty startup Thrive Causemetics receives little of its cool-girl hype. While Glossier sells aspiration in a minimalist package, Thrive exudes relatability from its signature turquoise tubes. If you haven’t heard of the philanthropic vegan cosmetics brand, it might be because Thrive hasn’t reeled in big-time investors, plastered cities ...
The Makings Of A Unicorn: How Anastasia Soare Built Anastasia Beverly Hills Into A Brand Worth More Than $3B
Anastasia Soare didn’t inherit the title of eyebrow queen. She earned it by sticking to her belief in the importance of the brow category when it barely existed in the beauty industry, outworking everybody else, staying ahead of the social media curve and generating rather than following beauty merchandise trends. The Romanian-born founder and ...
Sheet Mask Pioneer Karuna Is Confronting Sheet Mask Saturation By Diversifying Its Skincare Offerings
Kardashians aside, the nature of a trend is to taper off. Sheet mask authority Karuna broke into the beauty market almost a decade ago before the gauzy sheaths were staples of skincare selections at American stores, surged when they became incredibly popular and is now sorting through their saturation. Sheet mask sales continue to ...
Erbaviva, The Baby And Mama Brand For Discerning Parents, Is Powered By Organic Products And Organic Growth
In 1996, when Jessica Alba was playing a teenager with a special connection to a dolphin in the television series “Flipper,” Erbaviva was born to set a high bar for baby personal care. Since then, it’s weathered the rise of Honest Co. and many other competitors to remain at the apex of its ...
Founder Story: Kollette Stith And Sue Mandini Take Skincare Beyond Clean With Pure Mana Hawaii
Kollette Stith and Sue Mandini, co-founders of Pure Mana Hawaii, are nuts about nuts—specifically, the macadamia nut. Their organic skincare line of botanical blends is powered by macadamia oil, which is rich in antioxidants. Though a duo, Mandini and Stith are a ...