Sweat, Skincare And Sales: FRÉ Gets Active With Products For Fitness Enthusiasts
Getting healthy shouldn’t come at the expense of good skin. That’s the philosophy of FRÉ Skincare, a Tel Aviv, Israel-based direct-to-consumer brand that distinguishes itself in an oversaturated beauty market by focusing on the needs of fitness enthusiasts. Started in 2016 after co-founders Michael Azoulay and Mickael Bensadoun spotted a jogger running ...
SPF Everything At Every Time: Supergoop Founder Holly Thaggard Extends Sun Care Beyond The Summer
Naiveté can be a beauty entrepreneur’s best friend. When Sephora offered Supergoop summer placement nine years ago, founder and former teacher Holly Thaggard demurred. She wanted to upend assumptions that interest in sun-care was confined to the warmest months and show Supergoop could drive sales throughout the year. “I didn’t know, not ...
Founder Story: Veronica Pedersen On Making Timeless Skin Care
How do you build a company that will stand the test of time? At Timeless Skin Care, founder Alex Pedersen believes the secret is to be “big enough to deliver and small enough to care.” He and CEO Veronica Pedersen also maintain that Timeless is dedicated ...
The Next Beauty Industry Unicorn? Thrive Causemetics Is Quietly Building A Major DTC Business
Established a year after Glossier, direct-to-consumer beauty startup Thrive Causemetics receives little of its cool-girl hype. While Glossier sells aspiration in a minimalist package, Thrive exudes relatability from its signature turquoise tubes. If you haven’t heard of the philanthropic vegan cosmetics brand, it might be because Thrive hasn’t reeled in big-time investors, plastered cities ...
The Makings Of A Unicorn: How Anastasia Soare Built Anastasia Beverly Hills Into A Brand Worth More Than $3B
Anastasia Soare didn’t inherit the title of eyebrow queen. She earned it by sticking to her belief in the importance of the brow category when it barely existed in the beauty industry, outworking everybody else, staying ahead of the social media curve and generating rather than following beauty merchandise trends. The Romanian-born founder and ...
Sheet Mask Pioneer Karuna Is Confronting Sheet Mask Saturation By Diversifying Its Skincare Offerings
Kardashians aside, the nature of a trend is to taper off. Sheet mask authority Karuna broke into the beauty market almost a decade ago before the gauzy sheaths were staples of skincare selections at American stores, surged when they became incredibly popular and is now sorting through their saturation. Sheet mask sales continue to ...