An Ingenuous Product And Appetite For Risk Catapulted Leticia Cabrera-Calvo From Humble Beginnings To The Helm Of A Million-Dollar Brand
Vera Mona founder Leticia Cabrera-Calvo doesn’t believe consumers’ lives have to be cluttered with shoddy merchandise. She’s constantly pondering how to improve everyday items. “I even thought of a cool way to pull credit cards out of wallets by putting stickers on them. I created tabs and filed a provisional patent, but it was ...
Biomilk’s Valerie Casagrande Is Banking On Good Bacteria To Build A Great Skincare Brand
Milk does skin good. That’s the premise of Biomilk, a probiotic-propelled beauty brand created by veteran marketer Valerie Casagrande. Not yet a year old, Biomilk is making headway in e-commerce driven by a growing hunger for helpful bacteria, eye-catching packaging and five nutrient-packed products. “My biggest fear would be to see Biomilk not reach its ...
Reverie’s Indie Rocker Chic Kicks Natural Hair Care Up A Notch
Reverie founder Garrett Markenson injects an indie rocker sensibility into a natural hair care segment that’s often high on the granola quotient. The brand’s stark black-and-white packaging and single-word product names are so chic that Into The Gloss has sung its praises eight times. Beauty editors at Byrdie, Refinery29, Allure and ...
This Doc Prescribes Indulgent Soaps, Scrubs And Soaks That Are Good For You And The Planet
Sarah Villafranco doesn’t only play a physician in blog posts. The Osmia Organics founder is a real-life ER doc who took an unusual turn into soap making and wound up creating a natural beauty brand stocked by Credo, The Detox Market, Aillea, Follain, Take Care and Anthropologie. Osmia has expanded ...
Mermaids And Natural Ingredients Are Much More Than Merely Trends To The Founder Of Captain Blankenship
Like an acrophobe becoming a helicopter pilot, Jana Blankenship overcame fragrance sensitivity to build the beauty brand Captain Blankenship. The trick to surmounting her scent incompatibility was switching from synthetic to natural ingredients. Captain Blankenship aims to be as directly linked to the earth as it can possibly be. It relies on cold-pressed ...
Joséphine Cosmetics’ Sultry Organic Beauty Products Would Make Their Namesake Proud
It’s a bold move to christen a brand after beloved performer and fearless activist Josephine Baker. Sholayide Otugalu, owner of Joséphine Cosmetics, is confident her two-year-old makeup brand can live up to the name. The Brooklyn-based self-taught makeup artist felt compelled to launch her own natural, vegan products when she discovered prestige cosmetics brands populating department ...