With $35M In Recent Investment To Fuel Growth, Nutrafol Is Carving Out The Hair Wellness Category
Nutrafol co-founder Giorgos Tsetis’ head of golden blond waves is one of the hair supplement brand’s most effective marketing tools, especially when you learn he started experiencing hair loss in his early 20s. The brand, which he began five years ago to fight the myriad causes of hair loss ...
How Social Media-Fueled Brand Makeup Geek Is Setting Itself Up To Succeed In An Era Of Diminished Influencer Marketing ROI
When Makeup Geek founder Marlena Stell started producing makeup tutorials for YouTube more than a decade ago, she had little idea of the impact social media would have on the beauty industry. It catapulted brands like hers, transformed beauty marketing, and provided a mechanism for consumers to communicate directly with companies. Makeup Geek ...
Sweat, Skincare And Sales: FRÉ Gets Active With Products For Fitness Enthusiasts
Getting healthy shouldn’t come at the expense of good skin. That’s the philosophy of FRÉ Skincare, a Tel Aviv, Israel-based direct-to-consumer brand that distinguishes itself in an oversaturated beauty market by focusing on the needs of fitness enthusiasts. Started in 2016 after co-founders Michael Azoulay and Mickael Bensadoun spotted a jogger running ...
SPF Everything At Every Time: Supergoop Founder Holly Thaggard Extends Sun Care Beyond The Summer
Naiveté can be a beauty entrepreneur’s best friend. When Sephora offered Supergoop summer placement nine years ago, founder and former teacher Holly Thaggard demurred. She wanted to upend assumptions that interest in sun-care was confined to the warmest months and show Supergoop could drive sales throughout the year. “I didn’t know, not ...
Founder Story: Veronica Pedersen On Making Timeless Skin Care
How do you build a company that will stand the test of time? At Timeless Skin Care, founder Alex Pedersen believes the secret is to be “big enough to deliver and small enough to care.” He and CEO Veronica Pedersen also maintain that Timeless is dedicated ...
The Next Beauty Industry Unicorn? Thrive Causemetics Is Quietly Building A Major DTC Business
Established a year after Glossier, direct-to-consumer beauty startup Thrive Causemetics receives little of its cool-girl hype. While Glossier sells aspiration in a minimalist package, Thrive exudes relatability from its signature turquoise tubes. If you haven’t heard of the philanthropic vegan cosmetics brand, it might be because Thrive hasn’t reeled in big-time investors, plastered cities ...