The Makings Of A Unicorn: How Anastasia Soare Built Anastasia Beverly Hills Into A Brand Worth More Than $3B
Anastasia Soare didn’t inherit the title of eyebrow queen. She earned it by sticking to her belief in the importance of the brow category when it barely existed in the beauty industry, outworking everybody else, staying ahead of the social media curve and generating rather than following beauty merchandise trends. The Romanian-born founder and ...
Sheet Mask Pioneer Karuna Is Confronting Sheet Mask Saturation By Diversifying Its Skincare Offerings
Kardashians aside, the nature of a trend is to taper off. Sheet mask authority Karuna broke into the beauty market almost a decade ago before the gauzy sheaths were staples of skincare selections at American stores, surged when they became incredibly popular and is now sorting through their saturation. Sheet mask sales continue to ...
Erbaviva, The Baby And Mama Brand For Discerning Parents, Is Powered By Organic Products And Organic Growth
In 1996, when Jessica Alba was playing a teenager with a special connection to a dolphin in the television series “Flipper,” Erbaviva was born to set a high bar for baby personal care. Since then, it’s weathered the rise of Honest Co. and many other competitors to remain at the apex of its ...
Founder Story: Kollette Stith And Sue Mandini Take Skincare Beyond Clean With Pure Mana Hawaii
Kollette Stith and Sue Mandini, co-founders of Pure Mana Hawaii, are nuts about nuts—specifically, the macadamia nut. Their organic skincare line of botanical blends is powered by macadamia oil, which is rich in antioxidants. Though a duo, Mandini and Stith are a ...
Can Go-To Founder Zoë Foster Blake, Australia’s Most Relatable Working Mum, Win Over American Consumers?
Bridie Jabour, opinion editor at Guardian Australia, admitted to paying $350 for a massage because Zoë Foster Blake recommended it. “I say this not to foreshadow some kind of imagined special bond with Foster Blake, or to confess to being in her thrall, but to demonstrate her clout,” she wrote in a profile of ...
Cosmetic Chemists And Chemist Confessions Founders Victoria Fu And Gloria Lu Turn To Science To Take The BS Out Of Skincare
Makeup artists have long come to the fore to lead beauty companies. Perfumers are increasingly stepping out from behind the bottle. But cosmetic chemists concocting skincare products rarely enter the spotlight. Former L’Oréal formulators Victoria Fu and Gloria Lu have taken off their lab coats to reveal what the job is about and demystify ...