Founder Story: Elaine Sterling Reveals Favorite Ingredients Coming Out Of Her Living Laboratory
 Elaine Sterling calls it her living laboratory. Others know it as her eponymous school, The Elaine Sterling Institute in Atlanta, Ga., the foundation on which her reputation and the Elaine Sterling Skincare line was built. ...
“A Vehicle For Impact”: How Badger Became A Natural Products Mainstay Without Selling Out
For many beauty entrepreneurs, selling their brand to a huge company spells success. For W.S. Badger Co. Inc. founder and former CEO Bill Whyte and his daughters, Emily Schwerin-Whyte and Rebecca Hamilton, who recently assumed co-CEO posts, the opposite is true. “The business is not a vehicle for profit. It is a vehicle ...
Founder Story: Jane Iredale Shares The Secrets Of Her Inspirational Success
Jane Iredale is the mother of all indie brands. What started as a one-woman show back in 1994 is now a multimillion-dollar international cosmetics company with more than 400 products distributed in more than 50 countries. Today, Jane Iredale line’s performance is measured and judged ...
Rahua’s Fabian Lliguin Won’t Quit Until The Amazon Rainforest Is Saved, And Everyone Uses Natural Ingredients On Their Noggins
A decade into his prestige haircare brand Rahua, co-founder Fabian Lliguin isn’t any less passionate than he was at its start about his mission to protect the rainforest while transforming tresses. If anything, he’s more fired up about environmentalism – and using natural ingredients to support it – than he’s ever been. Those who ...
Holy Sponge! Sells Menstrual Sponges And Hand-Crafted Knives, And We’re Here For All Of It
Holy Sponge! founder Janeen Singer would rather give away the recipe for cramp salves than damage the environment by shipping her cramp relief product across the globe. “We can heal ourselves, and I think people need more empowerment and knowledge and connection with plants in order to do that instead of ...
Ingredient Anthropologist And Skincare Chef Graydon Moffat Has Guided Her Brand From Yoga Sessions To 100 Stores And Counting
Graydon Moffat dabbled in several occupations, including artist, yoga teacher and chef, before her interests collided in clean skincare. Moffat’s namesake brand Graydon is propelled by her chef-like enthusiasm for formulating and finding potent natural ingredients, artist-like creativity channeled into product development, and yoga teacher-like passion for centeredness and self-care. “We are part of ...