“I Kept Plucking Away”: Shea Terra Organics Founder Tammie Umbel Persevered To Reach Profitability
For Tammie Umbel, founder of Shea Terra Organics, mother of 14 children and devout Muslim, the road to growth was lined with good intentions—and paved with perseverance. Founded in 2000 under the banner African Shea Butter Company, an overhaul three years later inaugurated the name Shea Terra Organics, and emphasized its embrace of ...
“Part Of A Movement Away From Consumerism”: Daughter Of The Land Is The Beauty Industry’s Conscience
These days, consumers are increasingly demanding companies have qualities they admire in people, and be real, ethical and trustworthy. Ashley Spierer’s Daughter of the Land is meeting the exacting expectations to become a do-no-evil role model for the beauty business. The brand’s skincare is packaged in eco-friendly glass and paper to protect the ...
Startup SwearBy Pinky Swears Its Product Reviews Are Real
As a former marketing head for several women’s brands, including NYDJ and Juicy Couture, Kate Foster Lengyel has witnessed the pros and cons of influencer marketing firsthand. She’s seen how easy it is for companies to fabricate positive reviews and knows the data around consumer behavior and online recommendations inside and out. “Did you ...
The Outsider As Entrepreneur: Jennifer Walsh Wants Us All To Leave The Office To Improve Our Ideas And Health
There are some people who have hundreds of business ideas and fail to execute a single one of them. Then, there’s Jennifer Walsh. She’s turned gut feelings into several beauty, wellness and media entrepreneurial ventures to varying degrees of success, including Beauty Bar, a retailer that embraced indie beauty upstarts early. “I put ...
“It Takes Time”: Pooka Pure & Simple Founder Dawn Fitch’s Long Road To Profits, Press Coverage And Proper Distribution
For a long time, Dawn Fitch didn’t feel well. She struggled with fatigue, vertigo and numbness, and doctors didn’t know what was wrong. They diagnosed her with everything from fibromyalgia to hyperglycemia, but nothing hit the mark. Taking her health into her own hands, she began making bath and body care products from natural ...
The Beauty Entrepreneur As Spokesperson: Laura Stearn’s Experience And Healthy Skin Are Selling Points For Her Company Just Pure Essentials
After establishing retail and fashion companies, Laura Stearn decided in her 40s to give the beauty industry a try by starting Just Pure Essentials. She didn’t make her entrance into the beauty industry easy. The brand launched with plant-based Just Love edible massage oils and lubricants at a time four years ago when ...