An Accidental Retailer Flourishes In The Bay Area
Stevonne Ratliff never intended to become a retailer. Her store, Concept Forty-Seven, was the fortuitous, albeit initially unplanned, result of securing space to produce her Brazil-inspired skin, hair and body care brand Beija Flor Naturals on a retail-friendly stretch of Telegraph Avenue in Oakland, Calif. In the four years ...
Rebel Cause: Regina Merson Reimagines Makeup For Modern Latinas
Regina Merson often straddled two cultures and careers. She spent most of her life in the United States, yet has a deep attachment to her native Mexico; and she was an unhappy attorney with a side passion for makeup. Merson merged her interest and background in Reina Rebelde, a beauty brand ...
Creativity And Occasionally Creepy Makeup Fuels Julia Salvia’s Social Media Following
In a telltale sign of the times, Julia Salvia perfected her social media persona during entrepreneurial studies classes in college and graduate school. She learned that being another Kim Kardashian clone wasn’t going to score her a passing grade from discriminating beauty aficionados on YouTube and Instagram, where she uses the handle
The Natural Deodorant That’s Almost Too Good For Armpits
Agent Nateur has elevated the lowly deodorant to a luxury good and racked up sales while doing so. The Los Angeles-based brand’s original offering, Holi(Stick) No. 3, is a smash hit at retailers the likes of The Detox Market, The Green Goddess Shop, Bella Vérité and LeVert Beauty, which proclaims ...
The Truth Beauty Company’s Jennifer Freitas Stays Ambitious Amid The Retail Apocalypse
Jennifer Freitas believed there was no reason the women in her hometown of Waterloo, Ontario shouldn’t be able to shop in a high-class beauty boutique. So, she gave it to them. In 2010, she opened an Olivier Soaps store and, three years later, she segued to the multi-brand green beauty concept The ...
Soapwalla’s Path To Natural Deodorant Dominance
Some people are born entrepreneurs and other people are practically forced into entrepreneurship. Rachel Winard is in the latter group. For the former professional violinist and lawyer, a diagnosis of Lupus and skin conditions caused by the disease (rashes, hives, eczema, blisters, psoriasis patches and more) compelled her to develop products that ...