Fitglow Beauty Strikes Green-Hued Gold With Its Redness Rescue Cream
Eternal optimist Anna Buss can’t be soured. Although she moved to Florida from Canada just in time to be impacted by Hurricane Irma, she’s not indigent. “I make pretty stuff. How can I be mad?” declares the founder of clean makeup and skincare brand Fitglow Beauty. Fortunately, Buss’ home and new production ...
Keli Smith Sweetens The Natural Skincare Segment With Kaike
It only took $1,000 worth of organic ingredients, jars and labels for Keli Smith to launch Kaike with skincare that smells so good you almost want to eat it. Pronounced cake as in the sugary birthday or wedding mainstay, the nearly two-year-old brand targets women of color, but sells its small-batch multiuse ...
Côte Bridges Clean Nail Polishes With Effortless California Chic
Los Angeles may be known for flip flops and T-shirts, but it has plenty discerning consumers can appreciate like high-end designer shops lining Melrose Place, the culinary arts of Nancy Silverton, Roy Choi and Suzanne Goin, and hip downtown hotels. Despite those refined offerings, Mary Lennon and Leah Yari found the city lacked in ...
Valerie Grandury Found Skincare Success In the Aftermath Of Breast Cancer
The big C threw Odacité founder Valerie Grandury a curveball at age 45. She never imagined breast cancer would affect her. She had no family history of the disease. She had none of the typical risk factors. The diagnosis 13 years ago put into stark relief for Grandury the fact that life doesn’t ...
Maya Crothers’ Circuitous Path To Leading A Skincare Brand
CircCell founder Maya Crothers is a prime example of the benefits of following where life takes you. A former consultant who had left the workforce to concentrate on her family, Crothers didn’t envision leading a skincare brand, but a connection to a local aesthetician in her adopted hometown of Jackson Hole ...
Ayla Stands Out By Paying Attention In An Era Of Short Attention Spans
Ayla founder Dara Kennedy is an established doyenne of natural beauty retailing, and her business isn’t even a decade old. Well before Credo hit the scene, she sensed skincare customers yearned for attention and guidance that larger beauty chains couldn’t supply. Kennedy caters to them with personal consultations and a ...