Ayla Stands Out By Paying Attention In An Era Of Short Attention Spans
Ayla founder Dara Kennedy is an established doyenne of natural beauty retailing, and her business isn’t even a decade old. Well before Credo hit the scene, she sensed skincare customers yearned for attention and guidance that larger beauty chains couldn’t supply. Kennedy caters to them with personal consultations and a ...
Life Elements Endures Many Elements Of Business Life On The Way To Strength
Martha Van Inwegen is the Madonna of entrepreneurs. She reinvents herself to stay relevant. Van Inwegen’s been a Feng Shui consultant, beekeeper, intimacy products vendor, website development specialist and, now, and a natural cleansing wipes aficionado atop the company Life Elements. Through her various professional incarnations, Van Inwegen emphasizes the common ...
Stunning Product Shots, Simplified Skincare And Serious #Shelfie Envy With OMG Bart
Male influencers such as Manny MUA’s Manny Gutierrez, PatrickStarrr’s Patrick Simondac and James Charles have shaken up the beauty industry with gloriously full faces of makeup. Skincare has been a secondary occupation of the Y chromosome social media stars. Bart Kaczanowicz, the force behind beauty blog OMG Bart (@omgbart), is breaking that ...
Lather’s Long, Healthy History In Wellness Personal Care
Talk about jumping on a trend early. Emilie Davidson Hoyt focused on natural beauty and personal care years before Tata Harper bought a Vermont farm. Launching Lather in 1999 after migraines prompted her to avoid synthetic ingredients, Hoyt developed her holistic skincare company in a manner that today seems almost ...
Musely Merges Beauty Content And Commerce To Combat Amazon
Jack Jia, a venture capital investor and computer software entrepreneur, created the app Trusper to be a destination for home improvement tips, not a source of skincare information. Its users, however, had their own ideas. They weren’t as interested as Jia in backyard putting greens, and close to 90% of tips included beauty products. ...
SkinOwl’s Annie Tevelin On Generating Profitable Growth Without Being Too Salesy
Annie Tevelin, founder of the skincare brand SkinOwl, is the original SkinOwl. Long before Facebook groups were brand-building exercises, she doled out sage beauty advice on the social media network to an invite-only assemblage of 1,600 people with the bird of prey name. “An owl is a messenger of wisdom and their ...