Creativity And Occasionally Creepy Makeup Fuels Julia Salvia’s Social Media Following
In a telltale sign of the times, Julia Salvia perfected her social media persona during entrepreneurial studies classes in college and graduate school. She learned that being another Kim Kardashian clone wasn’t going to score her a passing grade from discriminating beauty aficionados on YouTube and Instagram, where she uses the handle
The Natural Deodorant That’s Almost Too Good For Armpits
Agent Nateur has elevated the lowly deodorant to a luxury good and racked up sales while doing so. The Los Angeles-based brand’s original offering, Holi(Stick) No. 3, is a smash hit at retailers the likes of The Detox Market, The Green Goddess Shop, Bella Vérité and LeVert Beauty, which proclaims ...
The Truth Beauty Company’s Jennifer Freitas Stays Ambitious Amid The Retail Apocalypse
Jennifer Freitas believed there was no reason the women in her hometown of Waterloo, Ontario shouldn’t be able to shop in a high-class beauty boutique. So, she gave it to them. In 2010, she opened an Olivier Soaps store and, three years later, she segued to the multi-brand green beauty concept The ...
Soapwalla’s Path To Natural Deodorant Dominance
Some people are born entrepreneurs and other people are practically forced into entrepreneurship. Rachel Winard is in the latter group. For the former professional violinist and lawyer, a diagnosis of Lupus and skin conditions caused by the disease (rashes, hives, eczema, blisters, psoriasis patches and more) compelled her to develop products that ...
Lash-Boosting Brand Plume Takes A Family-First Approach
Lauren Bilon has gone from being a stay-at-home mom to spearheading the skyrocketing natural hair and lash brand Plume. In two years, Plume has entered Nordstrom, Credo and The Detox Market in the U.S., and expanded abroad to Europe, Mexico, New Zealand, Australia and other Asian countries. Bilon has driven the ...
Sex (Oil) Sells: An Unsalacious Story Of The Products And Passion Driving Province Apothecary
Julie Clark is a maker in the truest sense of the word. She’s compelled to make stuff. That longing led her first to costume design and wardrobe styling in New York, where hostile workplaces distressed her, and then fortuitously to aromatherapy and aesthetics back in her native Canada. “Once I ...