How Juno & Co.’s $6 Makeup Sponge Went Viral
Juno & Co. sold 250,000 Velvet Microfiber Sponges within 30 days of the product’s launch. “It’s crazy how it just grew,” says Mira Torres, the brand’s co-founder. At first blush, the pale blue sponge appears to be like any other makeup blender on the market. It’s takes a deeper look to realize the ...
How Lake & Skye’s 11 11 Scent Became A Unisex Favorite In Clean Beauty Fragrance Collections
Lake & Skye’s bestselling product 11 11 is the fragrance equivalent of no makeup makeup. “It smells very natural, almost as if you aren’t wearing anything extra. It’s just you,” says Kristen Bertiglia, planning and merchandise manager at clean beauty retailer Credo. The fresh musk is adored by Lake & Skye loyalists ...
How A Single Product Changed Haircare Company DpHue’s Trajectory
DpHue’s business is clearly demarcated pre-ACV Hair Rinse and post-ACV Hair Rinse. Before its bestselling product, the company had two hair color bars and was inching along as an at-home hair color specialist. After its bestselling product, DpHue joined the beauty industry big leagues as a haircare brand to be reckoned with. “Our ...
The Story Behind The Number-One Exfoliant At Space NK
Gary Goldfaden is an oddball for his profession. When most of his fellow dermatologists were reluctant to recommend natural products, he began creating them for his patients a quarter century ago. And, when most dermatologists were isolating patients inside their offices for more and more treatments to rack up their bills, he started formulating ...
How Fatboy’s Perfect Putty Crossed Gender Barriers To Advance Second-Day Hair For All
When Tyson Kennedy created Fatboy’s first offering Perfect Putty, he didn’t classify the matte finish pomade as only perfect for one gender. The longtime hairstylist, partner in the salon Cutler Brooklyn and lead singer of New Zealand-born rock band Steriogram doesn’t stick to standard divisions whether they pertain to demographics or product ...
Silicone Sells: SiO Beauty’s FaceLift Fights Wrinkles And Finds Customers
You know how after you begin to notice something it’s all of a sudden everywhere. That was case for Gigi Howard with décolleté wrinkles. An unsubtle woman pointed out to the longtime public relations executive that her crinkled chest didn’t match her youthful face, and crinkly chests were immediately ubiquitous. “I became very insecure, ...