Over A Year In, Revolve Beauty Continues Its Whirlwind Expansion
With its firm grasp of the millennial mentality, there was no way that Revolve was going to miss out on the growth of beauty, a favorite merchandise category of in-the-know young shoppers. In December 2016, the online fashion destination extended its selection beyond apparel into skincare, makeup, haircare and more.
Indigo Perfumery Flourishes As Midwesterners Discover Niche Fragrances
Niche fragrances aren’t merely a coastal phenomenon. At Indigo Perfumery in Cleveland, owner Ann Bouterse cultivates a devoted following for a varied assortment of artisanal brands by guiding people to the right perfume picks for them without being pushy. The emphasis on customer service is crucial to Bouterse because she argues in-person assistance ...
Trend-Averse Spot Spa Spotted The Green Beauty Trend Long Before It Was One
Seventeen years ago, Nell Rueckl plunked holistic wellness destination Spot Spa down in Minneapolis as natural offerings were only beginning to bubble to the surface of the beauty industry. Much has changed since that time, but Rueckl hasn’t. She doesn’t stray from products and services that perform (vampire facials aren’t on the menu). She isn’t ...
Men’s Skincare And Grooming Specialist MASC Gives Guys The Attention And Credit They Deserve
Men’s skincare and grooming retailer MASC has an impact that’s considerably larger than its tiny physical footprint in Vancouver, British Columbia. Started by Jamie Beuthin and Patrick Levesque almost 11 years ago, it took male personal maintenance seriously long before beard oils were a big thing. The founding duo takes pride in helping customers ...
BLK + GRN’s Purpose Is Much Bigger Than Selling Beauty Products
It’s not usual for the idea of revolution to come up in a discussion of beauty products, but Kristian Henderson isn’t a usual e-commerce entrepreneur. The founder of BLK + GRN as well as a public health professor and millennial lifestyle expert, she’s selling products to help black women embrace wellness while growing ...
Ohlolly Is The Little E-Commerce Engine That Could In The K-Beauty Segment
While K-beauty products invade CVS, Macy’s, Ulta, Sephora and more, Ohlolly keeps the often complicated skincare movement connected to individual needs. The online shop from sisters Sue Greene and Herra Namhie guides customers to products that are right for them and discovers hard-to-find merchandise that its loyalists are excited to snag. “I don’t know what’s ...