Startup SwearBy Pinky Swears Its Product Reviews Are Real
As a former marketing head for several women’s brands, including NYDJ and Juicy Couture, Kate Foster Lengyel has witnessed the pros and cons of influencer marketing firsthand. She’s seen how easy it is for companies to fabricate positive reviews and knows the data around consumer behavior and online recommendations inside and out. “Did you ...
The Grommet’s Unusual Form Of Commerce Spotlights Small Guys
The Grommet calls its model citizen commerce and even trademarked the term. Behind the concept are individuals using their hard-earned dollars to support fellow individuals who happen to have created cool products. The products on The Grommet aren’t just any cool products, though. They’re cool products that have gone through rigorous reviews that ...
Bluemercury’s Marla Beck On The Importance Of Specialization, The Beauty Industry’s Favorable Demographics And The Vetting Process For Emerging Brands
Remember when indie beauty wasn’t everywhere? Marla Beck certainly does. Its scarcity in 1999 was a big part of why she founded Bluemercury with her husband Barry. The specialty retailer generated excitement for beauty junkies like Beck searching for new discoveries by providing a platform for products from emerging brands while supplying the ...
Not So Fast Amazon: Qurate Retail Group’s Rob Robillard Has Bold Ambitions To Make Beauty Bigger Than Ever At QVC, HSN and Zulily
Rob Robillard has tackled more sides of the beauty business firsthand than possibly any other beauty executive. He’s held roles at established brands (Kiehl’s Since 1851) and emerging ones (Living Proof long before it was acquired by Unilever). He’s enmeshed himself in the organic sector (Nourish Organic and Promise Organic) and marketed conventional ...
The Animals’ Choice For Beauty Shopping: Emerging E-tailer Good Cubed’s Assortment Is Completely Cruelty-Free
Beauty product purchases tend to have consequences for people, the planet and animals that a growing number of consumers rather avoid. At e-commerce concept Good Cubed, they can avoid them without doing substantial research on every item they’re interested in buying. “Good Cubed is an online store where you can come and shop ...
New Boutique Ivy Wild Is Wrapping Washington D.C.’s Millennial Shoppers In Clean Makeup And Skincare
When marketing professional Rachel Mulcahy got bit by the entrepreneurial bug, she didn’t intend to become a store owner. “I didn’t [think] I would get into any kind of retail business, but I also happen to be a pretty avid consumer of prestige makeup,” she recalls. The beauty enthusiast made the jump ...