Côte Bridges Clean Nail Polishes With Effortless California Chic
Los Angeles may be known for flip flops and T-shirts, but it has plenty discerning consumers can appreciate like high-end designer shops lining Melrose Place, the culinary arts of Nancy Silverton, Roy Choi and Suzanne Goin, and hip downtown hotels. Despite those refined offerings, Mary Lennon and Leah Yari found the city lacked in ...
Ayla Stands Out By Paying Attention In An Era Of Short Attention Spans
Ayla founder Dara Kennedy is an established doyenne of natural beauty retailing, and her business isn’t even a decade old. Well before Credo hit the scene, she sensed skincare customers yearned for attention and guidance that larger beauty chains couldn’t supply. Kennedy caters to them with personal consultations and a ...
Musely Merges Beauty Content And Commerce To Combat Amazon
Jack Jia, a venture capital investor and computer software entrepreneur, created the app Trusper to be a destination for home improvement tips, not a source of skincare information. Its users, however, had their own ideas. They weren’t as interested as Jia in backyard putting greens, and close to 90% of tips included beauty products. ...
An Accidental Retailer Flourishes In The Bay Area
Stevonne Ratliff never intended to become a retailer. Her store, Concept Forty-Seven, was the fortuitous, albeit initially unplanned, result of securing space to produce her Brazil-inspired skin, hair and body care brand Beija Flor Naturals on a retail-friendly stretch of Telegraph Avenue in Oakland, Calif. In the four years ...
The Truth Beauty Company’s Jennifer Freitas Stays Ambitious Amid The Retail Apocalypse
Jennifer Freitas believed there was no reason the women in her hometown of Waterloo, Ontario shouldn’t be able to shop in a high-class beauty boutique. So, she gave it to them. In 2010, she opened an Olivier Soaps store and, three years later, she segued to the multi-brand green beauty concept The ...
Brooklyn Groove Gets Its Natural Beauty Groove On In Greenpoint
A longtime Greenpoint resident, Olga Stefanska watched gentrification transform her Brooklyn neighborhood’s retail landscape. But she detected something lacking in the new stylish store mix: a modern apothecary. There was no place for locals to discover unique, natural products from emerging beauty brands. In 2013, she left her wholesale fragrance career to ...