6 Beauty Brands Launching At Sephora

Known for its knack for spotting and executing upon trends, Sephora keeps its assortment fresh by regularly culling and injecting newness into its brand roster.  At Beauty Independent, we’ve chronicled several of the...

How Beauty Retail Assortments Are Being Recalibrated To Shore Up The Bottom Line

SKU rationalization is the prevailing strategy at beauty retailers today, where assortments are being culled after a pandemic-era digital rush that saw them swell with emerging brands to propel discovery. Faced with underperforming products...

10 Beauty Brands Launching At Target

Target has a shiny new roster of beauty brands. Following an announcement last month that it will introduce over 1,000 wellness products to its assortment this year, the mass-market...

Spa And Store Lena Rose Opens Second Location In Chicago Area

Lena Rose is doubling down on the Chicago area.  The clean beauty spa and boutique has opened a 1,750-square-foot location in Naperville, Ill, a suburb about an hour’s drive from Chicago,...

Pietro Simone Introduces Intimate Beauty Services Featuring Exosome Therapy

As exosome use heats up in aesthetic services and skincare products, Pietro Simone is turning to the cutting-edge ingredient to optimize—for appearance and wellness—the most intimate area of human bodies.  At his...

As Macy’s Moves Higher End, Its Revamped Beauty Department In Miami’s Dadeland Mall Offers A Glimpse At Its Future

Contending with falling sales, Macy’s announced Tuesday that it’s slimming down its retail fleet to 350 stores by closing 150 over the next three years, including 50 this year. Simultaneously, it’s concentrating on...