The Beauty Brands, Products And Trends Thriving At Thrive Market

Thrive Market bills itself as Whole Foods meets Costco online, but that’s not a completely apt description in some ways. The digital market tries hard to banish the “whole paycheck” notion from natural and organic grocery shopping...

Acupuncture Concept Ora Opens Second New York City Location, Expands E-Commerce

New York acupuncture haven Ora got off to a rocky start. After two years of planning, it opened its first location on March 5, 2020 and closed 10 days later. “It was not...

Adit Retailer Spotlight: Beauty Heroes’ Jeannie Jarnot On Why “There Should Be Fewer Brands”

As other retailers and subscription boxes aggregate tons of buzzy brands geared toward the gen Z audience, Beauty Heroes does the opposite. It’s attracted a loyal clientele by sorting through the massive amount of...

Checking In With Credo Co-Founder And COO Annie Jackson

Since its inception in 2015, retailer Credo has been at the center of the clean beauty movement. This year, that movement has experienced major shifts. It’s been challenged by a vocal group of cosmetic chemist and influencer...

VC-Backed Upgrade Reimagines The Hair Experience For Women Of Color At New Houston Flagship

Customized wig and hair product platform Upgrade has entered the physical retail landscape with the opening of a flagship location in Houston. Founder and Houston native Britney Winters intends...

Beauty Subscription Box Curls + Controllers Meets Consumers At The Growing Intersection Of Beauty And Gaming

Since the early days of Atari and Magnavox consoles, video games have offered a welcome escape from school, work and other realities of analog life. During the pandemic, people sought that escape more than ever. According to