Brooklyn Groove Gets Its Natural Beauty Groove On In Greenpoint

A longtime Greenpoint resident, Olga Stefanska watched gentrification transform her Brooklyn neighborhood’s retail landscape. But she detected something lacking in the new stylish store mix: a modern apothecary. There was no place for locals to discover...

Au Naturale Cosmetics Pumps Up Whole Foods’ Natural Makeup Assortment

Whole Foods Market may not be considered a color cosmetics authority, but it’s moving in that direction. The grocer is building its natural makeup selection by launching Au Naturale in 25 stores this month.

Summer’s Over: Beauty And The Business Of College Bookstores

Over the summer, Crystal Batshon, a third-year marketing and communications student at Santa Clara University, was scanning the beauty selection at nearby Stanford University’s college bookstore. It had only two brands, E.L.F. Cosmetics and Burt’s Bees, and she...

Peace Out Offers Selfie-Perfecting Zit Stickers For Instagramming Millennials

Can an acne antidote be cool? Peace Out is counting on it.    The brainchild of one-time pimple-ridden Enrico Frezza, the brand has entered Sephora out of the gate with a three-year exclusive retail...

Rise Of The Anti-Amazons: Five E-tailers Shaking Up The Online Beauty Scene

A latecomer to the beauty segment, e-commerce is biting off a bigger piece of the global beauty sales pie than ever before. Online sales accounted for 6.9% of the global beauty market...

These Teens Launched A Bath Brand At Ulta Beauty (We Feel Inept)

Sisters Isabel and Caroline Bercaw are going to have kick-ass college applications. While most teenagers are padding their credentials with sports and student council, the 16-year-old and 15-year-old co-chief creative officers led their...