The Opposite Of Fast Beauty: How The Conservatory Curates An Assortment Built To Last

When Vogue contributing editor Robert Sullivan wrote in 2019 that The Conservatory’s Hudson Yards opening represented “a sea change, a true tipping point, for retail,” the ensuing dramatic tipping points for brick-and-mortar stores were far beyond the...

Grind Pretty’s Mimi J Is Building A Beauty Empire By Helping Other Women Build Their Businesses

Mimi Johnson, the Atlanta-based makeup artist and budding beauty mogul better known as Mimi J, isn’t satisfied simply building a business. Instead, the founder of product line-cum-retailer The Glamatory and content-commerce vehicle Grind Pretty wants to...

Troupe Beauty Pivoted From Selling Its Own Products To Third-Party Brands Amid The Pandemic

One of the pledges Troupe Beauty makes to its customers is that it will always do better. Amid the pandemic, doing better has meant overhauling its business model. In 2019, the company...

“Move With Intention”: How Inside Outer Beauty Market Created A Diverse Selection And More Than Doubled Sales

During an exceedingly tough time for retailers, Inside Outer Beauty Market has more than doubled its year-over-year revenues. For the clicks-and-bricks concept, which dealt with its physical store in Allentown, Pa. being closed for five...

CEO Natasha Cornstein Believes Blushington’s Pandemic-Era Changes Have Made It Much Stronger

There are many companies that will look very different coming out of the pandemic than they did going into it. Blushington is one such business. Centered around makeup services at brick-and-mortar locations prior to the coronavirus, it...

As The CBD Market Matures, E-Tailer Poplar Diversifies Its Assortment And Releases A Wellness Catalog

Poplar is evolving beyond its CBD e-tailer beginnings. With the input of Blair Lauren Brown, creator of early CBD beauty brand Verté Essentials, who joined the company started by CEO Beryl Solomon as co-founder and chief product...