Retailers

Particularly in a punishing business environment, revenue diversification is the name of the entrepreneurial game—and beauty brands are doing that by looking beyond their own merchandise to sell third-party party products on their websites. 

Supergreat revealed via email Wednesday that it’s shutting down on Dec. 15. The email states that most of the livestream beauty shopping app’s team will be joining Whatnot, which Supergreat called “the largest...

Onda Beauty is reopening its shop in Manhattan’s Tribeca neighborhood Friday under the control of co-founder Larissa Thomson, who acquired the clean beauty retailer out of bankruptcy.   On Oct. 6, Thomson won Onda’s...

Formula Fig is doubling down on the Los Angeles area. After opening its first studio in the United States in West Hollywood in April, its second location is set to bow...

NakedPoppy, the clean beauty e-tailer that enlisted scientists to scour product ingredients and harnessed artificial intelligence to match consumers with makeup suited to them, is shuttering its online store on Oct. 31. It’s...

After nine years of selling her beauty favorites at Reed Clarke, celebrity makeup artist Fiona Stiles is ready to level up the e-commerce business. Launched as a passion project with...