Startup SwearBy Pinky Swears Its Product Reviews Are Real

As a former marketing head for several women’s brands, including NYDJ and Juicy Couture, Kate Foster Lengyel has witnessed the pros and cons of influencer marketing firsthand. She’s seen how easy it is for companies to fabricate positive...

What’s Behind Once-Promising Retailer Beauty Brands’ Struggles?

In early 2014, news broke that Lyn Kirby, former president and CEO of Ulta Beauty, had joined forces with a private equity firm later revealed as TSG Consumer Partners to buy Beauty Brands from advertising magnate Bob...

IBMG And Douglas Partner To Bring Indie Beauty Brands To Europe’s Largest Beauty Retailer 

Douglas, a giant of European beauty retail, is taking a serious interest in the little guys. The omnichannel company is partnering with Indie Beauty Media Group, producer of Indie Beauty Expo, on a multifaceted program to...

Aether Beauty Gathers Retail Steam With Launches At Sephora, Neiman Marcus, The Detox Market And More

When someone’s knocking at your door, it can pay to answer it. Aether Beauty went live on the summer solstice with the intent of sticking to a direct-to-consumer model to drive sales, but retailers were clamoring to...

Bolden Enters Target As Part Of A Push Into Multicultural Skincare

Target’s inclusive beauty initiative didn’t end last year. To kick off 2019, the mass market retailer is revving up its multicultural skincare assortment with the addition of brands designed to address the demands of women of color, including...

British Skincare Brand The Rose Tree Addresses Brexit Concerns By Expanding Globally

The Rose Tree has branched out abroad in an unexpected twist for a small British brand trying to make it in the crowded beauty industry. The organic skincare purveyor has landed at Malaysian department store chain Metrojaya...