Hynt Beauty Breaks Into The Detox Market’s Makeup Assortment

Hynt Beauty is launching at The Detox Market as it gains brick-and-mortar traction. Meryl Marshall, co-founder of the natural makeup brand, readily admits breaking into retailers is difficult for a small beauty player trying to make headway in...

PocketGel’s 23-Year-Old Founder Scored 500 Walmart Doors In An Hour

Nathan Failla was more stressed than he’d ever been in his 23 years of life. Studying for exams at Duquesne University, which Failla graduated a year before, didn’t come close to the pressure he was under to...

Brooklyn Groove Gets Its Natural Beauty Groove On In Greenpoint

A longtime Greenpoint resident, Olga Stefanska watched gentrification transform her Brooklyn neighborhood’s retail landscape. But she detected something lacking in the new stylish store mix: a modern apothecary. There was no place for locals to discover...

Au Naturale Cosmetics Pumps Up Whole Foods’ Natural Makeup Assortment

Whole Foods Market may not be considered a color cosmetics authority, but it’s moving in that direction. The grocer is building its natural makeup selection by launching Au Naturale in 25 stores this month.

Summer’s Over: Beauty And The Business Of College Bookstores

Over the summer, Crystal Batshon, a third-year marketing and communications student at Santa Clara University, was scanning the beauty selection at nearby Stanford University’s college bookstore. It had only two brands, E.L.F. Cosmetics and Burt’s Bees, and she...

Peace Out Offers Selfie-Perfecting Zit Stickers For Instagramming Millennials

Can an acne antidote be cool? Peace Out is counting on it.    The brainchild of one-time pimple-ridden Enrico Frezza, the brand has entered Sephora out of the gate with a three-year exclusive retail...