Follain Enters New York City’s Clean Beauty Scene With West Village Location

Clean beauty is having a New York moment. Boston-born Follain has opened its first permanent brick-and-mortar Manhattan location in the West Village shortly after The Detox Market traveled east from Los Angeles to plant its...

Sephoria Gives The Beauty Festival Format A Sephora-Style Makeover

Sephora entered the realm of made-for-social-media IRL experiences last week with the debut of Sephoria, its take on the beauty festival genre that’s become increasingly popular as brands, subscription boxes and retailers sort through how to connect with...

Cheeky Millennial Candle Brand Coal And Canary, A New Sephora Entrant, Is On Fire

In 2014, graphic designer Amanda Buhse agreed to help her bestie Tom Jansen, then a college student, with his candle-making side gig, mostly as an excuse to hang out with him. “It was a fun experiment to see...

Greetings From Nashville Pop-up Brings Tennessee Beauty Brands to New York

When Libby Callaway, founder and principal of content and communications firm The Callaway, floated her idea for Greetings From Nashville, a pop-up market in Brooklyn featuring Nashville brands, to her local clients and creator friends, she...

E-Commerce Shop The Art Of Care Clears The Haze In The CBD Segment For Conscientious Consumers

Beauty influencer and cannabidiol supporter Serein Wu fears CBD’s reputation is getting ruined by shoddy products flooding the self-care market. In order to preserve its reputation and promote genuine CBD, she teamed up with husband and manager...

New York Media’s The Strategist Set To Open Holiday Beauty Pop-up In SoHo

The Strategist is taking its product recommendations from the screen to the street with a holiday beauty pop-up. New York Media’s online shopping guide enlisted its editors to curate products from at least 15 brands across skincare,...