Ellis Brooklyn’s Baby Steps At Sephora Pay Off With A 120-Door Rollout

In 2016, when a buyer from Sephora told Bee Shapiro that the beauty specialty retailer had picked up her line of eco-luxe fragrance and body-care products, she was ecstatic—until she heard the order was only for dot-com. “I...

Beautytap Taps Into The Retail Scene At South Coast Plaza As The Ranks Of K-Beauty Stores Swell

The next evolution of K-beauty is stores, and Beautytap is the latest to break into the brick-and-mortar business. The online destination marrying commerce and content has extended offline with a 2,000-square-foot store at upscale shopping center South...

Three Indie Beauty Brand Founders Open Toronto Refill Concept Eco+Amour To Stem The Tide Of Plastic Waste

Three indie beauty brand founders have joined forces to lead the charge for sustainability in Toronto with new refill retail concept Eco+Amour. While bulk food is relatively common in the city, Julianne Robicheau, creator of Robi Luxury...

The Detox Market Goes Big In The Big Apple

The Detox Market has opened its biggest location yet to mark its New York debut. The green beauty retailer’s two-story, 2,100-square-foot flagship on Houston and Elizabeth streets is roughly double the size of its next largest U.S....

At New E-Commerce Site Ode To Self, Mental Health And Beauty Are Inextricably Linked

Five years ago, Kimberlee Keitt was lying in bed and contemplating her circumstances as a 19-year-old studying aesthetics at the Aveda Institute in Charlotte, N.C., worrying about finances and figuring out life as an adult away from Orangeburg,...

Honey Belle Joins The Bath Products Assortment At Ulta Beauty With Colorful Loofah Soap

Ulta Beauty’s new honey, Honey Belle, isn’t an expensive date. The brand developed to suit founder Iris Cherng’s meager college budget has stepped into bath accessories sections at the specialty beauty retailer’s stores across the country with...