Built Around Affordability, Seasonality And Star Ingredients, Apto Bursts Onto The Beauty Scene At Urban Outfitters

Apto is combining the concepts of clean beauty and fast fashion with ingredient-driven staple products and seasonal collaborations to intrigue millennial shoppers bombarded by skincare choices. Recently landing at Urban Outfitters, the brand makes a statement with...

Social Media Favorite Jouer’s Circuitous Route To Sephora

Christina Zilber launched Jouer in 2008 with a very clear vision of the retailers she wanted to put it in: Barneys New York, Bergdorf Goodman or Henri Bendel. Henri Bendel bit first, and the prestige cosmetics brand’s...

Canada-U.S. Beauty Relations Are Getting A Lot Cooler With Voir Haircare’s Launch At Free People

Voir Haircare, a creative startup on the Canadian beauty scene, is venturing to the U.S. by way of Free People. The year-old digital-first brand is launching four products –  $35 Walk in the Sun Hair Oil, $20...

Not So Fast Amazon: Qurate Retail Group’s Rob Robillard Has Bold Ambitions To Make Beauty Bigger Than Ever At QVC, HSN and Zulily

Rob Robillard has tackled more sides of the beauty business firsthand than possibly any other beauty executive. He’s held roles at established brands (Kiehl’s Since 1851) and emerging ones (Living Proof long before it was acquired by...

Girl Undiscovered Is Soon To Be Anything But With Launches At Free People, Revolve and Riley Rose

Retailers have definitely discovered Girl Undiscovered. The New Zealand-based skincare brand is hitting retail shelves with a splash at Bloomingdale’s Glowhaus concept, Botanica Bazaar, Free People, Revolve and Riley Rose. Along with distribution, Girl...

Natural Skincare Brand Mad Hippie Gathers Steam With Ulta Beauty And Whole Foods Expansion

Retailers think Mad Hippie’s madness is actually genius. The natural skincare brand known for its powerfully active products has been picked up by Ulta Beauty and extended across Whole Foods’ store network. Mad Hippie’s distribution gains illustrate...