Pūrlisse Does Retail Its Own Way (Hint: Not Too Much Of It)

After the recession forced Pūrlisse to retrench from its retail distribution, founder Jennifer Yen smartened up about her skincare brand’s presence in stores. Today, she doesn’t sign off on going into a traditional retailer unless...

The Kreyol Essence Journey From Hair Emergency To Whole Foods

Hair and skin products brand Kreyol Essence broke into Whole Foods after two unsuccessful attempts and is now expanding to 250 doors across the country. After facing rejections from Whole Foods in 2014 and 2015, Kreyol...

An Accidental Retailer Flourishes In The Bay Area

Stevonne Ratliff never intended to become a retailer. Her store, Concept Forty-Seven, was the fortuitous, albeit initially unplanned, result of securing space to produce her Brazil-inspired skin, hair and body care brand Beija...

Beauty Brands Join Health-Conscious Women On Retreats

Last December, Shilpi Chhotray left the go, go, go pace of her day job as a senior communications officer at a non-profit and her urban San Francisco existence behind for a week of sun salutations and sea...

Butter Elixir’s Lorenza Pintar Relies On Gut Instinct To Guide Growth

Lorenza Pintar has no grand plan for her brand Butter Elixir. It entered Saks Fifth Avenue last month at the Wellery, the fitness and wellness concept that’s brought salt rooms, exercise classes and fat-freezing treatments to a...

The Dawn Of Dispensary Beauty: Inside The Business Of Selling Cannabis Personal Care

During an otherwise ordinary Monday morning in August, Aillea owner Kathryn Dickinson was on a tough assignment for Beauty Independent doing reconnaissance at Denver marijuana dispensaries. She’d never entered dispensaries before, and her mission was to scout...