Au Naturale Cosmetics Pumps Up Whole Foods’ Natural Makeup Assortment

Whole Foods Market may not be considered a color cosmetics authority, but it’s moving in that direction. The grocer is building its natural makeup selection by launching Au Naturale in 25 stores this month.

Summer’s Over: Beauty And The Business Of College Bookstores

Over the summer, Crystal Batshon, a third-year marketing and communications student at Santa Clara University, was scanning the beauty selection at nearby Stanford University’s college bookstore. It had only two brands, E.L.F. Cosmetics and Burt’s Bees, and she...

Peace Out Offers Selfie-Perfecting Zit Stickers For Instagramming Millennials

Can an acne antidote be cool? Peace Out is counting on it.    The brainchild of one-time pimple-ridden Enrico Frezza, the brand has entered Sephora out of the gate with a three-year exclusive retail...

These Teens Launched A Bath Brand At Ulta Beauty (We Feel Inept)

Sisters Isabel and Caroline Bercaw are going to have kick-ass college applications. While most teenagers are padding their credentials with sports and student council, the 16-year-old and 15-year-old co-chief creative officers led their...

Politics Getting You Down? Step Into Take Care For Reenergizing Me-Time

In the political battlefield of Washington, D.C., respite seems called for—and Take Care is offering it. From accomplished clean beauty merchant Becky Waddell,...

Teadora Adds A Touch Of Brazil To Seattle’s Pacific Place

The Teadora experience is on full display at Pacific Place in Seattle, but it won’t be for long. The Brazil-inspired skincare brand has set up a 200-square-foot temporary store at the...