ByGeorge’s In-House Beauty Expert Erin Lee Smith Is Behind Austin Shoppers’ Most Covetable Beauty Stashes

Before the massive migration to Austin that preceded the pandemic and accelerated during it, ByGeorge outfitted the city’s stylish residents in investment pieces from the best designer brands around the world, including Dries Van Noten, Jil...

Adit Retailer Spotlight: Why Melanin Grace Founder Marti Moore Prefers The Term “Mindful” To “Clean”

After nearly 15 years as a marketing executive at big retailers like Macy’s and Hudson’s Bay, Marti Moore felt called to do something completely different: create an indie digital beauty marketplace with brands by and for...

What The Alchemist’s Kitchen Is Cooking Up In Its Kitchen (Hint: It Could Be Mind-Altering)

New York City beauty and wellness apothecary-cum-elixir bar-cum-event space The Alchemist’s Kitchen was created to connect people to the power of plants. Opened in 2016, it’s a verdant oasis in the...

At Subscription Box Company Boxwalla, Co-Founder Lavanya Krishnan Doesn’t Shy Away From Nuance

In a satirical Instagram post from October, the subscription box company Boxwalla poked fun at clean beauty no-no lists by joking that it bans “one hundred billion ingredients.” The caption on the post read, “We are...

The Beauty Brands, Products And Trends Thriving At Thrive Market

Thrive Market is billed as Whole Foods meets Costco online, but that’s not a completely apt description in some respects. The digital market tries hard to banish the “whole paycheck” notion from natural and organic grocery shopping by...

Adit Retailer Spotlight: Beauty Heroes’ Jeannie Jarnot On Why “There Should Be Fewer Brands”

As other retailers and subscription boxes aggregate tons of buzzy brands geared toward the gen Z audience, Beauty Heroes does the opposite. It’s attracted a loyal clientele by sorting through the massive amount of...