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This Budding Salon Chain Wants To Be Drybar Of The Textured Hair Salon Business
Piersten Gaines is out to reinvent salons for the textured hair community with a mix of knowledge, customer service, class and fun. So far, it seems to be working. Her concept Pressed Roots, which specializes in blowdry...
As Beauty PR Veers Closer To Advertising, PR Pro Dianne Vavra Opens A Store As A Genuine Stage For Beauty Brands And Vintage Pieces
After decades in the beauty PR biz, Dianne Vavra, founder of Spotlight Beauty PR and former senior VP of press relations at Christian Dior, has accumulated plenty of horror stories. There was an A-list American actress in Paris...
“The Lululemon Of Pleasure”: E-Tailer The Lake Focuses On Sexual Wellness As Part Of Consumers’ Daily Lives
When The Lake launched in 2019, married co-founders Bren and Philippe Gauthier tried to come out of the gate with a strong public relations strategy in Canada and the United States to promote the
How Derm To Door Is Changing People’s Relationship With Dermatology And Informing Their Skincare Choices
Dermatologist Lily Talakoub’s office, McLean Dermatology & Skincare, is in the Washington, D.C., suburbs, but she wants to be everywhere—and she’s getting there. Through Derm to Door, which she started in 2020 as an e-commerce platform delivering...
ByGeorge’s In-House Beauty Expert Erin Lee Smith Is Behind Austin Shoppers’ Most Covetable Beauty Stashes
Before the massive migration to Austin that preceded the pandemic and accelerated during it, ByGeorge outfitted the city’s stylish residents in investment pieces from the best designer brands around the world, including Dries Van Noten, Jil...
Adit Retailer Spotlight: Why Melanin Grace Founder Marti Moore Prefers The Term “Mindful” To “Clean”
After nearly 15 years as a marketing executive at big retailers like Macy’s and Hudson’s Bay, Marti Moore felt called to do something completely different: create an indie digital beauty marketplace with brands by and for...
