How Pretty Well Beauty’s Jazmin Alvarez Is Changing Clean Beauty Shopping For The Better

Leading production and casting for Fenty Beauty’s digital launch in 2017, Jazmin Alvarez was integral in the brand’s efforts to place diversity at the center of the conversation in the makeup category. In the clean beauty segment, however,...

How German E-Tailer Niche Beauty Became A Leading Launchpad For Indie Beauty Brands

Niche Beauty isn’t the niche operation it used to be. Founded in 2011 to bring brands distributor Atout Cosmetics was expanding in German-speaking countries online, Douglas, the biggest beauty retailer in Europe with about 2,400...

Violet Grey’s Maureen Choi On The 15% Pledge, Evaluating Indie Beauty Brands And Guiding Content During The Pandemic

For many years, Maureen Choi’s stage wasn’t the page. The former senior beauty editor at Glamour and current executive director of content and curation at Violet Grey danced for the San Francisco Ballet from 1999 to 2007. To...

This Cruelty-Free Beauty Subscription Service Is Gaining Major Momentum

Of the many business models in the beauty industry, the thin-margin beauty subscription business model may be the most difficult. Cases in point: Birchbox and FabFitFun embarked on large-scale layoffs this year prior to the pandemic-related economic collapse....

Verishop Founder Imran Khan Discusses Consumer Behavior In The Time Of COVID-19

Before the pandemic, it would’ve been hard to imagine a scenario where more ink could be spilled about Amazon’s operations. With the giant e-tailer pulling in a staggering $11,000 per second since the nationwide lockdown commenced, though, it’s...

An Inside Look At The Making Of Ipsy’s Glam Bags

Four years after its founding in 2011, a Women’s Wear Daily article described Ipsy as “low on the beauty-box radar screen.” Today, Ipsy certainly isn’t low on any radar screen in the beauty industry. While Birchbox...