Indigo Perfumery Flourishes As Midwesterners Discover Niche Fragrances

Niche fragrances aren’t merely a coastal phenomenon. At Indigo Perfumery in Cleveland, owner Ann Bouterse cultivates a devoted following for a varied assortment of artisanal brands by guiding people to the right perfume picks for them without being...

Trend-Averse Spot Spa Spotted The Green Beauty Trend Long Before It Was One

Seventeen years ago, Nell Rueckl plunked holistic wellness destination Spot Spa down in Minneapolis as natural offerings were only beginning to bubble to the surface of the beauty industry. Much has changed since that time, but Rueckl hasn’t. She...

Men’s Skincare And Grooming Specialist MASC Gives Guys The Attention And Credit They Deserve

Men’s skincare and grooming retailer MASC has an impact that’s considerably larger than its tiny physical footprint in Vancouver, British Columbia. Started by Jamie Beuthin and Patrick Levesque almost 11 years ago, it took male personal maintenance seriously...

BLK + GRN’s Purpose Is Much Bigger Than Selling Beauty Products

It’s not usual for the idea of revolution to come up in a discussion of beauty products, but Kristian Henderson isn’t a usual e-commerce entrepreneur. The founder of BLK + GRN as well as a public health...

Ohlolly Is The Little E-Commerce Engine That Could In The K-Beauty Segment

While K-beauty products invade CVS, Macy’s, Ulta, Sephora and more, Ohlolly keeps the often complicated skincare movement connected to individual needs. The online shop from sisters Sue Greene and Herra Namhie guides customers to products that are right for...

Merz Apothecary Is A 142-Year-Old Startup On A High Growth Trajectory

Chicago’s Merz Apothecary is looking pretty good for its age — or any age, for that matter. The 142-year-old omnichannel retailer boasts two thriving brick-and-mortar locations, a booming website and one of the oldest Amazon storefronts...