Trends

Clean Beauty Expert Julie Pefferman Identifies Eight Trends That Could Be Huge In 2020
Julie Pefferman has her fingers in many facets of the beauty business. A cosmetic chemist at the helm of The Lab & Co., she guides formulation, fulfillment, marketing, store management and Amazon distribution for indie beauty brands....


Attitudes Toward Menarche Are Changing—And Emerging Period Care Brands Are Part Of The Change
Growing up, nobody discussed my period with me. When I got it at 13-years-old, I felt I didn’t have anyone to tell. I finally told my therapist, who relayed to me that she’d planted a rose bush to...

We Had A Hunch: The Stories We Wrote Before They Were Big Stories
If a trend is over once it hits The New York Times, it’s just beginning when it lands on Beauty Independent’s web pages. Case in point: We dug deep into butt beauty in July last year, and the...


10 Cannabis Beauty Brands You Should Know From IBE NY 2019
Will cannabis beauty be a lasting trend or fleeting fancy? At the moment, it’s an important and energetic category in the industry. A growing number of CBD brands, including over 20 with hemp-infused products present at last week’s