8 Indie Beauty Trends Spotted At Adit Live Los Angeles 2024

Nearly 60 brands from around the world convened at the Beauty Independent parent company Indie Beauty Media Group’s Adit Live Los Angeles trade show earlier this month to meet with buyers from Ulta Beauty, Formula Fig, QVC,...

Contemporary Arabian Fragrances Allow Gen Z Consumers To Smell Expensive Without Paying For Expensive Products

Nearly half of the 20 bestselling fragrances on Amazon feature Arabian scents from brands such as Afnan, Khadlaj and Lattafa Perfumes, which alone has five fragrances among the top 20. Not the stuff of your...

What’s With The Sudden Interest In Biomimetic Skincare?

When Jennifer McClure, founder of Melach 33, was reformulating the skincare brand’s Nourishing Eye Cream, she wanted to add a gentle active ingredient proven to provide anti-aging benefits and decided on ChroNOline, a compound supplier Lucas...

From Penises To Pods, Five Wellness Trends Poised To Explode In 2024

According to Global Wellness Institute, the global wellness economy was worth $5.6 trillion in 2022 and is projected to hit $8.5 trillion in 2027, double its 2020 size. The massive economy, which is bigger than the...

24 Bold Indie Beauty Predictions For 2024

There was no recession in 2023, but there was a clean beauty reckoning. Brands at the heart of the segment like Athr Beauty, Aisling Organics, Luxe Botanics and MUN announced closures as...

Beauty Product Developer Julie Pefferman Identifies Eight Trends That Could Be Huge In 2024

Every year since 2019, we’ve asked Julie Pefferman, founder of product development consultancy Cosmeta, to prognosticate on the trends that will define the future of beauty. Although we request only trends that could shape the...