Creative Agency Base Beauty’s 10 Big Beauty Industry Projections For Next Year

There’s no corner of the beauty industry that Base Beauty doesn’t burrow into somehow. The creative agency works with beauty companies big (e.g., Clinique, Conair, Proactiv and L’Oréal) and small (Victorialand Beauty, Pause Well-Aging, Farmaesthetics and Soapwalla)....

Clean Beauty Expert Julie Pefferman Identifies Eight Trends That Could Be Huge In 2020

Julie Pefferman has her fingers in many facets of the beauty business. A cosmetic chemist at the helm of The Lab & Co., she guides formulation, fulfillment, marketing, store management and Amazon distribution for indie beauty brands....

Eight International Beauty Trends Spotted At IBE London 2019

The first Indie Beauty Expo London last year, one of parent company Indie Beauty Media Group’s most successful debut shows to date, was going to be a tough act to follow. But its follow-up, IBE London 2019,...

Attitudes Toward Menarche Are Changing—And Emerging Period Care Brands Are Part Of The Change

Growing up, nobody discussed my period with me. When I got it at 13-years-old, I felt I didn’t have anyone to tell. I finally told my therapist, who relayed to me that she’d planted a rose bush to...

We Had A Hunch: The Stories We Wrote Before They Were Big Stories

If a trend is over once it hits The New York Times, it’s just beginning when it lands on Beauty Independent’s web pages. Case in point: We dug deep into butt beauty in July last year, and the...

Beauty Trends To Watch From Indie Beauty Expo New York 2019

Tata Harper, Briogeo and Vapour were among the first 80 brands to participate in Indie Beauty Expo when it premiered at the Altman Building in New York five years ago. Since that time, they’ve reeled...