Trends
Cosmetic Chemist Lizzy Trelstad On Four Trends That Will Make The Beauty Industry Better This Year
I predict less bullshit in the beauty industry this year. By bullshit, I mean marketing nonsense mucking up the good stuff the industry is trying to do with skincare. As a chemist with both formulation and marketing experience...
The 2020 Outlook For Cannabis Beauty And Wellness
CBD. Ever heard of it? Those three little letters led to a banner year of beauty and wellness product launches, retail partnerships and big-money acquisitions. Certainly, some CBD-fatigued industry insiders wish for the hemp-derived compound to fizzle out in...
Creative Agency Base Beauty’s 10 Big Beauty Industry Projections For Next Year
There’s no corner of the beauty industry that Base Beauty doesn’t burrow into somehow. The creative agency works with beauty companies big (e.g., Clinique, Conair, Proactiv and L’Oréal) and small (Victorialand Beauty, Pause Well-Aging, Farmaesthetics and Soapwalla)....
Clean Beauty Expert Julie Pefferman Identifies Eight Trends That Could Be Huge In 2020
Julie Pefferman has her fingers in many facets of the beauty business. A cosmetic chemist at the helm of The Lab & Co., she guides formulation, fulfillment, marketing, store management and Amazon distribution for indie beauty brands....