Trends

I predict less bullshit in the beauty industry this year. By bullshit, I mean marketing nonsense mucking up the good stuff the industry is trying to do with skincare. As a chemist with both formulation and marketing experience...

This year, beauty morphed from a superficial pastime to worthwhile pursuit of self-care. It makes perfect sense that the transition took place in 2019, when ugly things happening in the world rendered beauty powerfully meaningful. Skincare...

CBD. Ever heard of it? Those three little letters led to a banner year of beauty and wellness product launches, retail partnerships and big-money acquisitions. Certainly, some CBD-fatigued industry insiders wish for the hemp-derived compound to fizzle out in...

There’s no corner of the beauty industry that Base Beauty doesn’t burrow into somehow. The creative agency works with beauty companies big (e.g., Clinique, Conair, Proactiv and L’Oréal) and small (Victorialand Beauty, Pause Well-Aging, Farmaesthetics and Soapwalla)....

Julie Pefferman has her fingers in many facets of the beauty business. A cosmetic chemist at the helm of The Lab & Co., she guides formulation, fulfillment, marketing, store management and Amazon distribution for indie beauty brands....

The first Indie Beauty Expo London last year, one of parent company Indie Beauty Media Group’s most successful debut shows to date, was going to be a tough act to follow. But its follow-up, IBE London 2019,...