Trends

Contemporary Arabian Fragrances Allow Gen Z Consumers To Smell Expensive Without Paying For Expensive Products
Nearly half of the 20 bestselling fragrances on Amazon feature Arabian scents from brands such as Afnan, Khadlaj and Lattafa Perfumes, which alone has five fragrances among the top 20. Not the stuff of your...

What’s With The Sudden Interest In Biomimetic Skincare?
When Jennifer McClure, founder of Melach 33, was reformulating the skincare brand’s Nourishing Eye Cream, she wanted to add a gentle active ingredient proven to provide anti-aging benefits and decided on ChroNOline, a compound supplier Lucas...

From Penises To Pods, Five Wellness Trends Poised To Explode In 2024
According to Global Wellness Institute, the global wellness economy was worth $5.6 trillion in 2022 and is projected to hit $8.5 trillion in 2027, double its 2020 size. The massive economy, which is bigger than the...


Beauty Product Developer Julie Pefferman Identifies Eight Trends That Could Be Huge In 2024
Every year since 2019, we’ve asked Julie Pefferman, founder of product development consultancy Cosmeta, to prognosticate on the trends that will define the future of beauty. Although we request only trends that could shape the...

Cosmetic Chemist And Sula Labs Founder AJ Addae’s Predictions For The Beauty Industry Next Year
Last year, cosmetic chemist and Sula Labs founder AJ Addae predicted that rules would rule the beauty industry in 2023. She wasn’t wrong. The Modernization of Cosmetics Regulation Act of 2022 (MoCRA) has been...