Trends
Cosmetic Chemist AJ Addae On 5 Beauty Industry Shifts In Store For This Year
AJ Addae, cosmetic chemist and founder of product formulation company
Wellness Trends To Watch In 2023
In 2023, nearly three years after consumers’ relationship with their health was radically transformed by the pandemic, the idea of wellness is as wide-reaching as ever. Its amoebic spread means there are dollars to be made...
10 Ways Beauty Brands Will Take Action This Year, According To Product Developer Robyn Watkins
In 2023, Robyn Watkins foresees the beauty industry moving from intention to attainment. Brands, retailers and consumers won’t just talk about trends or topics that have been percolating for a while, they’ll take steps to address them. If...
Beauty Product Developer Julie Pefferman Identifies Eight Trends That Could Be Huge In 2023
If the economy slows next year, Julie Pefferman, a cosmetic chemist, product developer and the founder of beauty consultancy Cosmeta, counsels beauty brands not to be scared. “I believe people in the beauty industry won’t feel...
Brands Disrupt The Dandruff Category As OTC Products Continue To Proliferate
In the campaign for its new Anti-Dandruff Shampoo, Procter & Gamble-owned haircare brand Ouai calls upon consumers to “do more than drugstore,” a phrase that underscores the opening it detects to move consumers up the beauty industry...