Brands Disrupt The Dandruff Category As OTC Products Continue To Proliferate

In the campaign for its new Anti-Dandruff Shampoo, Procter & Gamble-owned haircare brand Ouai calls upon consumers to “do more than drugstore,” a phrase that underscores the opening it detects to move consumers up the beauty industry...

5 Major Trends Driving The Cannabis Beauty And Wellness Market

When retail buyers from the likes of Ulta Beauty, Bloomingdale’s, Kith and The Vitamin Shoppe show up for a conference, you know it’s a big deal. And that’s just what Luxury Meets Cannabis Conference was last...

9 Key Trends From Adit Live Los Angeles 2022

Our editors paused Zoom calls earlier this month to return to an in-person trade show. While that may not seem to be a huge step, it was for us. Trade shows were the reason our parent company Indie...

How Brands Are Reframing Anti-Cellulite Products And Treatments With Wellness And Body Confidence Messaging

Forthcoming body care brand Babz was born out of desperation. Co-founder Raquel Lopez was in the early stages of dating someone new when he asked her on an impromptu vacation—and she panicked about...

LMCC Pre-Show Report: Is A CBD Comeback Imminent?

The CBD beauty and wellness gold rush, when brands basing their entire value proposition on formulations featuring the cannabinoid launched every single day, are long gone. But concluding from the end of the craze that CBD is...

Indie Beauty Snapshot: 9 Trends Emerging In The Third Quarter Of 2022

Sometimes covering beauty, particularly the indie side of the industry, can be disheartening. This week, Brad Pitt and Travis Barker announced new skincare brands, dispelling any notion that the barrage of celebrity beauty brands pulling attention...