Trends
Indie Beauty Snapshot: 13 Trends Rising In The First Quarter Of 2022
As we cross the second anniversary of the World Health Organization’s declaration that COVID-19 is a global pandemic and lockdowns occurring in the United States, it seems like we should be celebrating human persistence and ingenuity, right? But...
Is “Skinification” Of The Nail Segment Next?
Last year on Oct. 8, a TikToker with the handle Yariramayo posted a video showing her nails before and after she used Nail-Aid’s nail strengthener Biotin Ultimate Strength. They went from scuffed and weak to clear...
Monolith Collective Creative Director Ruba Tadros’s Expectations For Beauty Design And Branding In 2022
Millennials’ interest in minimalism reshaped the look of beauty brands. As a designer for Drybar and later at her firm Monolith Collective, which has worked for Alchemy 43, SkinMedica, Tenoverten, Skin Laundry, SkinKick and State...
Beauty Product Developer Julie Pefferman Identifies Eight Trends That Could Be Huge In 2022
Since 2019, we’ve turned to Julie Pefferman annually to prognosticate on beauty trends set to surge in the year ahead. She’s been spot-on about many of them. Last year, she identified regenerative beauty, niche products, mental health...
Indie Beauty Snapshot: A Dozen Trends Bubbling Up In The Third Quarter Of 2021
The great resignation isn’t just a rejection of modern work. It’s a rejection of work culture, which, in the United States, where people work more than in any other industrialized nation, is basically culture. It’s a...