Monolith Collective Creative Director Ruba Tadros’s Expectations For Beauty Design And Branding In 2022

Millennials’ interest in minimalism reshaped the look of beauty brands. As a designer for Drybar and later at her firm Monolith Collective, which has worked for Alchemy 43, SkinMedica, Tenoverten, Skin Laundry, SkinKick and State...

23 Bold Indie Beauty Predictions For 2022

The beauty industry experienced a tremendous rebound this year. According to McKinsey & Co., global beauty sales in 2021 are on track to outpace 2019 sales. Somehow, though, things haven’t felt so sanguine as the supply chain...

Beauty Product Developer Julie Pefferman Identifies Eight Trends That Could Be Huge In 2022

Since 2019, we’ve turned to Julie Pefferman annually to prognosticate on beauty trends set to surge in the year ahead. She’s been spot-on about many of them. Last year, she identified regenerative beauty, niche products, mental health...

Indie Beauty Snapshot: A Dozen Trends Bubbling Up In The Third Quarter Of 2021

The great resignation isn’t just a rejection of modern work. It’s a rejection of work culture, which, in the United States, where people work more than in any other industrialized nation, is basically culture. It’s a...

Indie Beauty Snapshot: 14 Trends From The First Half Of 2021

We’re living in precarious in-between times. As exuberance took hold in the United States and we at Beauty Independent began including in our copy that the pandemic appeared to be “subsiding” or “ebbing,” the Delta variant was charging...

What Consumers Are Searching For When It Comes To Sustainable Beauty

If there’s one thing the panelists at Hairstory’s recent Sustainability Beauty Summit could agree on, it’s that there’s a lot of work that needs to be done in the eco-conscious space, whether it’s...