Amazon Metrics That Matter

Amazon has proven to be an extremely lucrative channel for beauty and wellness brands that are able to capitalize on the opportunity; Amazon-born brand Hero Cosmetic’s recent $630 million deal with Church & Dwight is evidence of that. But brands often struggle with uncovering and analyzing metrics that will lead to long-term success on the platform. Join Nader Naeymi-Rad and Melis del Rey, Amazon’s GM of North America Stores – Beauty, Baby, Beauty Tech, Laura Meyer, founder of Amazon specialist Envision Horizons and brand founder Cat Chen as they discuss they keys to building a strong foundation on the marketplace, reveal the most important KPIs to track and the tools to best evaluate these metrics and lay out best practices that result in a thriving Amazon business.