Amazon has proven to be an extremely lucrative channel for beauty and wellness brands that are able to capitalize on the opportunity; Amazon-born brand Hero Cosmetic’s recent $630 million deal with Church & Dwight is evidence of that. But brands often struggle with uncovering and analyzing metrics that will lead to long-term success on the platform. Join Nader Naeymi-Rad and Melis del Rey, Amazon’s GM of North America Stores – Beauty, Baby, Beauty Tech, Laura Meyer, founder of Amazon specialist Envision Horizons and brand founder Cat Chen as they discuss they keys to building a strong foundation on the marketplace, reveal the most important KPIs to track and the tools to best evaluate these metrics and lay out best practices that result in a thriving Amazon business.
Founder & CEO,
Melis del Rey
GM – North America Stores (Beauty, Baby, Beauty Tech),
Founder & CEO,
Envision Horizons makes selling on Amazon less stressful and more profitable through dedication, education, and transparency. The EH team promises to be responsive, respectful, and fully invested in your business. Their team of experts combines strategy, creativity, and proprietary technology to optimize all of the moving parts needed to scale their clients’ profitability and market share. They analyze advertising, product positioning, and customer experience to build strategies to ensure their clients are always acquiring incremental customers.
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Expert Dialogue The Brand Strategies And Metrics That Matter Most For Amazon Success In the beauty industry, views of Amazon have undergone an evolution. Initially, it was perceived as a bargain outlet harmful to branding. Later, it was considered a replenishment-only channel with a breadth so enormous it inhibited customers from discovering newness. Now, as... READ THE FULL ARTICLE →