Beauty In China

China, the world’s second largest beauty market in terms of revenue and consumption value behind the US, is ripe with growth opportunity. And now that the country has ended compulsory animal testing for imported cosmetics, cruelty-free brands will be able to break into the enormous beauty market for the first time. Despite the welcome shift, there is continued confusion over the regulatory environment and the best strategies for emerging brands looking to make the leap.

Join Nader Naeymi-Rad, Allies of Skin Founder Nicolas Travis and Allie Rooke, an expert guiding beauty brands into China, as they discuss the evolving landscape and what indie beauty brands should be thinking about today as they assess their approach to China.