Beauty Incubators

For a conversation centered on brand engines and drivers to determine where brand incubators are placing their bets in the beauty market, the In Conversation team wrangled four executives who are investing resources in brand building. Turns out they are betting on high-end supplements, and mass and masstige skincare and haircare to outperform the overall beauty market. They explain how they’ve evolved their capabilities to include implementing brand ideas conceived externally or picking up existing brands and expanding upon them. Note: If an incubator scoops up an external brand, it tends to be a young brand that requires financial support.