Beyond Virality

A viral video can be worth its weight in gold, but enduring social media success is harder to come by. Join Nader Naeymi-Rad and the founders of three brand as they share how they are leveraging diverse social media channels to drive sales, enhance brand awareness, and foster collaborations with retail partners, divulge which emerging social platforms could be the next TikTok, and discuss how authenticity in social media campaigns translates into increased brand loyalty and trust.