Brand Closures: The Post-Pandemic Landscape

The onset of the pandemic was undoubtedly a stressful period for beauty brand founders, but the stress hasn’t faded as founders try to navigate the broader macro conditions affecting the industry. Over the last year, several emerging and established beauty and wellness brands have shuttered, citing increasing competition and rising operations costs as primary causes. Join Nader Naeymi-Rad and leaders of recently shuttered brands as they investigate the changing beauty landscape and pinpoint strategies they would—and wouldn’t— change and what’s next for beauty brand founders.