Brand Closures: The Post-Pandemic Landscape
The onset of the pandemic was undoubtedly a stressful period for beauty brand founders, but the stress hasn’t faded as founders try to navigate the broader macro conditions affecting the industry. Over the last year, several emerging and established beauty and wellness brands have shuttered, citing increasing competition and rising operations costs as primary causes. Join Nader Naeymi-Rad and leaders of recently shuttered brands as they investigate the changing beauty landscape and pinpoint strategies they would—and wouldn’t— change and what’s next for beauty brand founders.
Global Beauty Executive,
Ipsy, Kendo, Morphe
We Are Fluide
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Expert Dialogue The Causes Of Morphe And We Are Fluide's Troubles The conditions of the market today are very different than the conditions many beauty brands encountered when they started, even pretty young brands. Succeeding in the market now means navigating escalated costs, fluctuating distribution pressures and inflation-weary consumers... READ THE FULL ARTICLE →