Brand Engines

Modern consumers want new, better, and different brands. Incubators have swooped into the beauty industry with skills—particularly involving speed to market, digital distribution, influencer relationships and category proficiency—conglomerates historically haven’t had. Join Nader Naeymi-Rad and three brand building experts focused in AI technology, luxury wellness and celebrity-backed start ups as they discuss which segments they are placing their bets on, where they are investing resources in 2021 and successful creative and multi-channel growth strategies for young brands.