Brand Founders

Four successful and admirable brands founders look back at the beginnings of their successful brands to glean lessons relevant to today’s beauty entrepreneurs, and could not be more adamant that the brands winning on digital now stand to gain in the long term. They explain how digital offshoots of physical retailers are increasingly important, especially amid the pandemic as shoppers turn to the web outlets of their favorite stores. Each founder also discussed the particular financial trajectories of their brands, from launch to exit sales. And, in some cases, the re-purchase of the brands they once sold.