Brand Founders

Five beauty entrepreneurs outline a range of strategies they’re pursuing, including ramping up social media content and focusing on resonant products, to persist and even prosper in today’s tough environment. Tactics include increased ad spend on Instagram and Facebook, pivoting to retailer online channels vs. in-store roll-outs, boosting educational content online and instituting chat functions on their website. Notable quote: “If it’s hard to move things through your supply chain right now, focus on your money makers and your winners.”