Building A Modern Legacy Brand

The In Conversation series turned to five iconic founders to learn the secrets of building an iconic legacy brand. They emphasize that lasting brands have to concentrate on fundamentals—excellent products and customer service, in particular—while deftly adjusting distribution channels to be relevant and financially successful. The luxury beauty brand founders address Amazon, a hot topic of conversation, and why they are on the fence about the giant e-commerce company. Most of all, they share tactics for building brands and consumer loyalty in the best, and worst, of times.