Building A Modern Legacy Brand
The In Conversation series turned to five iconic founders to learn the secrets of building an iconic legacy brand. They emphasize that lasting brands have to concentrate on fundamentals—excellent products and customer service, in particular—while deftly adjusting distribution channels to be relevant and financially successful. The luxury beauty brand founders address Amazon, a hot topic of conversation, and why they are on the fence about the giant e-commerce company. Most of all, they share tactics for building brands and consumer loyalty in the best, and worst, of times.
Hosts
Nader Naeymi-Rad
Founder,
IBMG
Panelists
Sylvie Chantecaille
Founder, CEO & President,
Chantecaille
Margaret de Heinrich de Omorovicza `
Co-founder,
Omorovicza
Dr. Macrene Alexiades
Founder & CEO,
Macrene Actives
Jami Morse Heidegger & Klaus Heidegger
Co-founders & Former Owners,
Kiehl's
Read The Recap
Brand Report How Legacy Beauty Brands Stick To Business Fundamentals While Carefully Adjusting To Distribution Realities The luxury cosmetics and skincare brand Chantecaille flourished during the Great Recession—and it had nothing to do with deals. Founder Sylvie Chantecaille attributes its growth amid the economic slump to well-trained sales associates at department stores like Bergdorf... READ THE FULL ARTICLE →