Building Beauty Campaigns That Captivate

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Roundtable — episode 137

In today’s crowded digital landscape, capturing a beauty shopper’s attention requires more than just a catchy hashtag or a vibey Instagram post. Standout campaigns are rooted in thoughtful details—like authentic brand partnerships and meaningful social activism—combined with strategic planning and cohesive storytelling across multiple touchpoints. Join Nader Naeymi-Rad and three innovative founders as they unpack the art and science of crafting multi-channel marketing campaigns that not only amplify brand messages but also drive real results in an increasingly competitive market.

Hosts

  • Nader Naeymi-Rad

    Founder & Publisher,
    Beauty Independent

Panelists

  • Jade Beguelin

    Co-Founder & COO,
    4AM SKIN
  • Shaz & Kiku Rajashekar

    Co-Founders,
    Shaz & Kiks
  • Polly Rodriguez

    Co-Founder & CEO,
    Unbound