Color Cosmetics Gurus

Rate and comment
Roundtable — episode 15

Four cosmetics entrepreneurs convene to explore the importance of brand values and challenges of selling makeup during the pandemic. A principle lesson? Brands have to sincerely understand and not ignore the issues meaningful to their target customers. In addition, the founders discuss why brands were called out for a lack of workplace and imagery diversity in the wake of the Black Lives Matter protests. The end of pandemic-stoked store closures won’t completely rectify makeup brands’ difficulties—retailers and brands are looking to augmented and virtual reality tools to help compensate for the removal of testers.


  • Claire McCormack

    Beauty Independent


  • Krysia Boinis

  • Amanda E. Johnson

    Co-founder & COO,
  • Kirsten Kjaer Weis

    Founder & CEO,
    Kjaer Weis
  • Wende Zomnir

    Founding Partner,
    Urban Decay