The idea of conscious beauty is spreading across the beauty industry, from brands to retailers. From products to business practices, the movement encompasses much of what leading beauty brands are doing, whether it’s putting out cleaner formulations, experimenting with sustainable packaging, transitioning to transparent supply chains or improving staff diversity. It reflects modern consumers caring about brands’ entire operations. Gen Z consumers in particular are exercising purchasing power in support of brands that share their ethics. Brand founders leading the charge meet in this webinar to explore conscious beauty innovations and lessons they’ve learned on their entrepreneurial paths.