Cosmetics & Skincare Retail Leaders

The heads of three of the most highly desirable boutiques for beauty entrepreneurs sit on a panel to shed light on their perspective of today’s marketplace, what they look for in a brand, and how brand founders can avoid making the biggest—and most common—mistakes. The customers of these forward-looking outlets are more interested in efficacy than snapping up the latest trendy product, which means budding beauty brands have to persuade retailers it’s worthwhile to dedicate precious space in stores to them. Who better to learn these lessons from than buyers at the top of their field?